Learn why the wellness industry will exceed the $1 trillion health care industry in the next ten years.

World-renowned economist and best-selling author Paul Zane Pilzer exposes the truth about why half of the U.S. population is unhealthy and overweight and why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement.

The Next Trillion is a critical read for entrepreneurs who want to know where the greatest opportunities lie in the next two decades. You'll get an exhilarating vision of health and fitness—true wellness that is far more than skin deep!