Welcome to Your Achievement Ezine
Issue 319 - July 11, 2007
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"Know what you sell in terms of the customer. They don't care about your product or service, they care how your product or service is used to benefit them. Are you telling them in terms of them or you?"
Jeffrey Gitomer
Today's issue includes:
1. Your Achievement Article - The Formula for Failure and
Success by Jim Rohn
2. Your Achievement Quotes - Decide/Decision, Desire/Motivation and Determination
3. Your Achievement Tips - From Motivation to Motive-Action by Denis Waitley
4. Today is the day to turn your life around!
5. More Information
1. Your Achievement Article
The Formula for Failure and Success by Jim Rohn
Failure is not a single, cataclysmic event. We do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgment repeated every day.
Now why would someone make an error in judgment and then be so foolish as to repeat it every day? The answer is because he or she does not think that it matters.
On their own, our daily acts do not seem that important. A minor oversight, a poor decision, or a wasted hour generally doesn't result in an instant and measurable impact. More often than not, we escape from any immediate consequences of our deeds.
If we have not bothered to read a single book in the past ninety days, this lack of discipline does not seem to have any immediate impact on our lives. And since nothing drastic happened to us after the first ninety days, we repeat this error in judgment for another ninety days, and on and on it goes. Why? Because it doesn't seem to matter. And herein lies the great danger. Far worse than not reading the books is not even realizing that it matters!
Those who eat too many of the wrong foods are contributing to a future health problem, but the joy of the moment overshadows the consequence of the future. It does not seem to matter. Those who smoke too much or drink too much go on making these poor choices year after year after year... because it doesn't seem to matter. But the pain and regret of these errors in judgment have only been delayed for a future time. Consequences are seldom instant; instead, they accumulate until the inevitable day of reckoning finally arrives and the price must be paid for our poor choices - choices that didn't seem to matter.
Failure's most dangerous attribute is its subtlety. In the short term those little errors don't seem to make any difference. We do not seem to be failing. In fact, sometimes these accumulated errors in judgment occur throughout a period of great joy and prosperity in our lives. Since nothing terrible happens to us, since there are no instant consequences to capture our attention, we simply drift from one day to the next, repeating the errors, thinking the wrong thoughts, listening to the wrong voices and making the wrong choices. The sky did not fall in on us yesterday; therefore the act was probably harmless. Since it seemed to have no measurable consequence, it is probably safe to repeat.
But we must become better educated than that!
If at the end of the day when we made our first error in judgment the sky had fallen in on us, we undoubtedly would have taken immediate steps to ensure that the act would never be repeated again. Like the child who places his hand on a hot burner despite his parents' warnings, we would have had an instantaneous experience accompanying our error in judgment.
Unfortunately, failure does not shout out its warnings as our parents once did. This is why it is imperative to refine our philosophy in order to be able to make better choices. With a powerful, personal philosophy guiding our every step, we become more aware of our errors in judgment and more aware that each error really does matter.
Now here is the great news. Just like the formula for failure, the formula for success is easy to follow: It's a few simple disciplines practiced every day.
Now here is an interesting question worth pondering: How can we change the errors in the formula for failure into the disciplines required in the formula for success? The answer is by making the future an important part of our current philosophy.
Both success and failure involve future consequences, namely the inevitable rewards or unavoidable regrets resulting from past activities. If this is true, why don't more people take time to ponder the future? The answer is simple: They are so caught up in the current moment that it doesn't seem to matter. The problems and the rewards of today are so absorbing to some human beings that they never pause long enough to think about tomorrow.
But what if we did develop a new discipline to take just a few minutes every day to look a little further down the road? We would then be able to foresee the impending consequences of our current conduct. Armed with that valuable information, we would be able to take the necessary action to change our errors into new success-oriented disciplines. In other words, by disciplining ourselves to see the future in advance, we would be able to change our thinking, amend our errors and develop new habits to replace the old.
One of the exciting things about the formula for success - a few simple disciplines practiced every day - is that the results are almost immediate. As we voluntarily change daily errors into daily disciplines, we experience positive results in a very short period of time. When we change our diet, our health improves noticeably in just a few weeks. When we start exercising, we feel a new vitality almost immediately. When we begin reading, we experience a growing awareness and a new level of self-confidence. Whatever new discipline we begin to practice daily will produce exciting results that will drive us to become even better at developing new disciplines.
The real magic of new disciplines is that they will cause us to amend our thinking. If we were to start today to read the books, keep a journal, attend the classes, listen more and observe more, then today would be the first day of a new life leading to a better future. If we were to start today to try harder, and in every way make a conscious and consistent effort to change subtle and deadly errors into constructive and rewarding disciplines, we would never again settle for a life of existence – not once we have tasted the fruits of a life of substance!
To Your Success,
Jim Rohn
Every day is the day that turns somebody's life around forever. Is TODAY that day for YOU? Think about the successes you've experienced so far in life, and I'll bet you can point to a particular moment in time when each one began, just like the heroine of this brief but powerful story:
One evening, not many years ago, a young housewife realized she didn't have enough cash on hand to buy some of the groceries she needed for the rest of the week. As a stay-at-home mother and wife, she was entirely dependent upon her husband for income. So, when he arrived home from work that evening, she asked him for an extra 10 dollars. Hearing the question, he turned to her with visible irritation. He heaved a sigh, rolled his eyes, and asked, "What for?"
To finish reading this note please go to http://day.jimrohn.com
"Now, if you want to get rich, you have
only to produce a product or service that will give people greater use value
than the price you charge for it. How rich you get will be determined by the
number of people to whom you can sell the product or service." Earl Nightingale
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"The selling process is a two-part
sequence. First, you must educate yourself. Then, you must educate your
client." Tom Hopkins
2. Your Achievement Quotes
DECIDE/DECISION
"Have confidence in your decisions. Make them expeditiously, and stay with them as long as you believe you are correct no matter what others say. However, when you conclude you were in error, do not hesitate to announce the error publicly and change course." -- Edward J. Kock
"People begin to become successful the minute they decide to be." -- Harvey Mackay
"Choice determines direction...Decision determines destiny...." -- Doug Firebaugh
"Stay committed to your decisions, but stay flexible in your approach." -- Anthony Robbins
DESIRE/MOTIVATION
"The key that unlocks energy is desire. It's also the key to a long and interesting life. If we expect to create any drive, any real force within ourselves, we have to get excited." -- Earl Nightingale
"The starting point of all achievement is desire. Keep this constantly in mind. Weak desire brings weak results, just as a small amount of fire makes a small amount of heat." -- Napoleon Hill
"Let us not be content to wait and see what will happen, but give us the determination to make the right things happen." -- Peter Marshall
"You can accomplish virtually anything if you want it badly enough and if you are willing to work long enough and hard enough." -- Brian Tracy
DETERMINATION
"Wealth is nothing more than a refusal to listen to broke people…and refusal to talk their language…and refusal to end up the refuse of life…" -- Doug Firebaugh
"Being defeated is often a temporary condition. Giving up is what makes it permanent." -- Maryilyn vos Savant
"When someone tells me there is only one way to do things, it always lights a fire under my butt. My instant reaction is, "I'm going to prove you wrong!" -- Picabo Street
"In the depths of winter I finally learned there was in me an invincible summer." -- Albert Camus
"Isn't it amazing how a doctor can listen to the symptoms and then accurately diagnose what is ailing you? Well, if you are in sales you should be able to do the same. Listen to what your customers are telling you and it will tell you where you are going wrong in your presentation." Ron
White
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"To succeed in sales, simply talk to
lots of people every day. And here's what's exciting - there are lots of
people!" Jim Rohn
3. Your Achievement Tips
From Motivation to Motive-Action by Denis Waitley
With the passing of every new year, each of us needs to understand the magnitude of social and economic change in the world. In the past, change in business and social life was incremental and a set of personal strategies for achieving excellence was not required. Today, in the knowledge-based world, where change is the rule, a set of personal strategies is essential for success, even survival. Never again will you be able to go to your place of business on autopilot, comfortable and secure that the organization, state or government will provide for and look after you. You must look in the mirror when you ask who is responsible for your success or failure. You must become a lifelong learner and leader, for to be a follower is to fall hopelessly behind the pace of progress. The power brokers in the new global arena will be the knowledge facilitators. Ignorance will be even more the tyrant and enslaver than in the past. As you look in the mirror to see the 21st Century you, there will also be another image standing beside you. It is your competition. Your competition, from now on, will be a hungry immigrant with a wireless, hand-held, digital assistant. Hungry for food, hungry for a home, for a new car, for security, for a college education. Hungry for knowledge. Smart, quick thinking, skilled and willing to do anything necessary to be competitive in the world marketplace. Working long hours and Saturdays, staying open later, serving customers better and more cheerfully. To be a player in the 21st Century you have to be willing to give more in service than you receive in payment.
These are the new rules in the game of life. These are the actions you must take to be a leader and a winner in your personal and professional life. By mastering these profoundly simple action steps, you will be positioned to be a change master in the new century.
Action Step Number One - Consider Yourself Self-Employed, But Be a Team Player. What this means is that you are your own Chief Executive Officer of your future. Start thinking of yourself as a service company with a single employee. You're a small company that puts your services to work for a larger company. Tomorrow you may sell those services to a different organization, but that doesn't mean you're any less loyal to your current employer. Taking responsibility for yourself in this way does mean that you never equate your personal long-term interests with your employer's.
The first idea is resolving not to suffer the fate of those who lost their jobs and found their skills were obsolete. The second is to begin immediately the process of protecting yourself against that possibility – by becoming proactive instead of reactive.
Ask yourself these questions:
How vulnerable am I? What trends must I watch? What information must I gain? What knowledge do I lack?
Again, think of yourself as a company. Set up a training department in your mind and make certain your top employee is updating his or her skills. Make sure you have your own private pension plan, knowing that you are responsible for your own financial security.
Entrusting the government or an employer, other than yourself, with your retirement income is like hiring a compulsive gambler as your accountant.
You're the CEO of your daily life who must have the vision to set your goals and allocate your resources. The mindset of being responsible for your own future used to be crucial only to the self-employed, but it has become essential for us all. Today's typical employees are no longer one-career people. Most will have five separate careers in their lifetimes. Remember, your competition is a hungry immigrant with a laptop. Action Step Number One is to consider yourself to be self-employed, but be a team player.
Action Step Number Two - Be Flexible in the Face of Daily Surprises. We live in a time-starved, overstressed, violent society. Much of our over-reaction to what happens to us every day is a result of our self-indulgent value system, where we blame others for our problems, look to organizations or the government for our solutions, thirst for immediate sensual gratification and believe we should have privileges without responsibilities. This condition is manifested in the high crime rate and in the increase in violence in the work place where employees blame their managers for threatening their security.
I have learned how to be flexible in the face of daily surprises, which is one of the most important action traits for a leader. I really haven't been angry for about 17 years. During that time, no one has tried to physically harm me or someone close to me. I've learned to adapt to stress in life and reserve my fear or anger for imminently physically dangerous situations. I rarely, if ever, get upset with what people say, do or don't do, even if it inconveniences me. I do react emotionally when I see someone physically or emotionally abusing or victimizing another. But I've learned not to sweat the small stuff.
The Serenity Prayer, "Grant me the Serenity to accept the things I cannot change, the Courage to change the things I can, and the Wisdom to know the difference.", is a valuable measuring tool we can apply to our lives. Simple yet profound words to live by.
Denis Waitley
With over 10 million audio programs sold in 14 languages, Denis Waitley's CD album, "The Psychology of Winning," is still the all-time best selling program on self-mastery. To order this Best-Seller or his newest release, The Platinum Collection and save 30%, go to
http://deniswaitley.yoursuccessstore.com or call 877-929-0439.
"Life is a series of sales situations,
and the answer is NO if you don't ask." Patricia Fripp
4. Today is the Day to Turn Your Life Around!
Every day is the day that turns somebody's life around forever. Is TODAY that day for YOU? By the end of this note, you'll know the answer.
Think about the successes you've experienced so far in life, and I'll bet you can point to a particular moment in time when each one began, just like the heroine of this brief but powerful story:
One evening, not many years ago, a young housewife realized she didn't have enough cash on hand to buy some of the groceries she needed for the rest of the week. As a stay-at-home mother and wife, she was entirely dependent upon her husband for income. So, when he arrived home from work that evening, she asked him for an extra 10 dollars.
Hearing the question, he turned to her with visible irritation. He heaved a sigh, rolled his eyes, and asked, "What for?"
To finish reading this note please go to
http://day.jimrohn.com
"First help your prospect to identify
their joy. Only then have you earned the right in their mind to help them
identify their pain, which you can then help them fix with your product,
service, or opportunity." Bob Burg
5. More Information
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