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Welcome to Your Achievement Ezine
Issue 257 - April 27, 2006

YourSuccessStore.com - Your very best source for Inspiration, Sales, Leadership and Personal Development Resources and home of Your Achievement Ezine featuring the very best personal development articles, quotes and success tools from Your Masters of Success.

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Your Achievement Ezine is committed to helping our readers grow both personally and professionally by consistently applying time proven principles and ideas in areas such as time management, leadership, communication, sales, investment, marketing and goal setting from many of today's recognized authorities on success. We thank you for reading and for forwarding this on to others who might benefit.

"As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them."  John Fitzgerald Kennedy

Today's issue includes:

1. Your Achievement Article - Dial in the Tone by Tony Jeary
2. Your Achievement Quotes - Risk-Taking, Sales/Selling and Saving/Investing
3. Your Achievement Tips - Accentuate the Positive by Bob Burg
4. Bulletproof Communication for the Unexpected...
5. More Information
 

1.  Your Achievement Article

Dial in the Tone by Tony Jeary

One of the primary tenets of any successful presentation (a presentation is defined as any time you talk to one or more people) design is the establishment of "tone."

When it comes to presentations, the term tone refers to much more than merely an individual's "tone of voice." The tone of a presentation is really about audience perception. The simple truth is that your success or failure at anything – whether ordering a hamburger in a restaurant or speaking to a 5,000 person assembly – is largely contingent upon how you are received by the person or persons you are speaking to.

Tone then, is really all about the way an audience is affected by (and therefore perceives) the sum of everything you do; from the way you speak, your gestures and the subject matter, to the way you dress.

A presentation's tone is contingent upon the many details, large and small, that collectively contributes to an overall impression: Was the subject matter enjoyable and useful? Was the presenter inviting? Did participants feel welcome? These are all questions of tone, and understanding how tone works and how to set the tone you want (need) is extremely important.

Any time a situation requires audience buy-in or a response of some kind – regardless of whether your audience is one or 1,000 – your best hope for communication lies in your ability to tailor the tone of the presentation to that specific audience. In my book, Inspire Any Audience, I spend a great deal of time going over the ins and outs of setting appropriate tone for a given situation. Different audiences and topics require different tones in order to be successful.

For example, the success of a presentation for a charity fund-raiser to a local high school group hinges on a tone that is most likely different than the one you would establish for a marketing presentation to a group of bank CEOs.

As complicated as some like to make the issue of establishing tone, when it's all said and done, it all comes down to one simple, golden rule:

It is a recognized fact that people dread attending most presentations almost as much as they dread giving them. Why? Because presentations have a reputation for being boring.

Let's face it; for most of us, our entire education has been "administered" to us in one form of a lecture or other. The lecture format for relaying information though now considered outdated by many education and training professionals – has been the tried and true method for generations. The good news is that while few people enjoy being lectured, most everyone enjoys a lively conversation. The trick is in creating a conversational tone with even large groups, a feat that is ideally accomplished within the first two or three minutes of a presentation. In an attempt to make this easier to accomplish for the readers of my book, I have condensed from years of study and experience a listing of the 10 key tips for appearing conversational with even the largest groups. They are:

* Try to talk with not at your audience

* Use conversational language and avoid large, multi-syllable words

* Ask questions immediately and listen to the answers

* Get the audience involved, even if it means having them stand and shake each other's hands

* Place nothing between you and your audience – avoid lecterns, podiums and risers when possible

* Mingle with your audience – if possible, actually walk into the audience

* Use participant names whenever possible and encourage them to use yours

* Smile – it's a natural conversation starter

* Use humor when and where you can

* Use personal anecdotes and stories – they give your audience something to relate to and make the presentation experiential

As simple as these tips may initially seem, they are very powerful. Consistently applied, they are guaranteed to not only improve your presentations, but also increase your confidence and comfort level in front of any room.


Tony Jeary - Mr. Presentation - has conducted hundreds of training events worldwide for a variety of clients including Daimler Chrysler, New York Life and Texaco. Among his personal coaching clients are Peter Lowe and the president of Ford Motor Company. For more information on Tony's newest release Communication Mastery: How to Present Your Best Self Every Time see #4 below or go to http://tonyjeary.yoursuccessstore.com or call 877-929-0439.

 

"Develop an 'attitude of gratitude.' Say thank you to everyone you meet for everything they do for you." Brian Tracy

 

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2. Your Achievement Quotes

RISK-TAKING

"Finite to fail, but infinite to venture." -- Emily Dickinson

"Be like the turtle. If he didn't stick his neck out, he wouldn't get anywhere at all." -- Harvey Mackay

"Do not go where the path may lead, go instead where there is no path and leave a trail." -- Ralph Waldo Emerson

"When you cannot make up your mind which of two evenly balanced courses of action you should take -- choose the bolder." -- William Joseph Slim
 

SALES/SELLING

"Here's the rock, paper, scissors game of selling:
Relationship is more powerful than price.
Relationship is more powerful than delivery.
Relationship is more powerful than quality.
Relationship is more powerful than service." -- Jeffrey Gitomer

"Treat objections as requests for further information." -- Brian Tracy

"The selling process is a two-part sequence. First, you must educate yourself. Then, you must educate your client." -- Tom Hopkins

"Don't celebrate closing a sale, celebrate opening a relationship." -- Patricia Fripp

 

SAVING/INVESTING

"Investing is simple, but not easy." -- Warren Buffet

"Financial security and independence is like a three-legged stool, resting on savings, insurance and investments." -- Brian Tracy

"A penny saved is a penny earned." -- Benjamin Franklin

"It is better to be a lender than a spender." -- Jim Rohn

 

"Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart."  Henry Clay

 

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"Gratitude is not only the greatest of virtues but the parent of all others."  Marcus Cicero

3. Your Achievement Tips -

Accentuate the Positive by Bob Burg

We all know how important it is to speak to people with the right tone of voice. So often it is that tone which communicates your feelings more than the actual words you use.

Here's a little game I learned from Zig Ziglar in his book, "Secrets of Closing the Sale" which demonstrates how the way you say something can dramatically alter what you mean to say. In this exercise, I want you to accentuate the one word in the sentences below, which appears in CAPS. Just put extra emphasis on that one word as you read out loud. Each sentence is exactly the same, but watch what happens when you place emphasis on the different words. My comments are in parenthesis.

"I" didn't say she stole the money. (Someone else said it)

I DIDN'T say she stole the money. (I flatly deny saying it)

I didn't SAY she stole the money. (I implied it, though)

I didn't say SHE stole the money. (Someone else, not her)

I didn't say she STOLE the money. (Embezzled it possibly, but definitely did not steal it)

I didn't say she stole the MONEY. (May have "lifted" a few other items however)

Aren't the differences interesting? All because you merely accentuated a different word in the exact same sentence!

By noticing our voice inflection and intonation, we can work magic with words, and improve our positive communication skills in dramatic ways. For the next week, practice noticing "how" you say things to people even more than "what" you say to people. And I HOPE you are ecstatic with the results. (Actually, I hope YOU are ecstatic with the results). (Come to think of it, I hope you are ECSTATIC with the results).

Bob Burg


Bob Burg is the author of new release, "Benjamin Franklin's Success Secrets to Conquer Yourself", and his best-selling "Winning Without Intimidation" and "Endless Referrals" CD series. For more information or to order any or all of these programs, go to http://bobburg.jimrohn.com or call 800-929-0434.

"The more you recognize and express gratitude for the things you have, the more things you will have to express gratitude for." Zig Ziglar

 

4. Bulletproof Communication for the Unexpected...

Bulletproof Communication for the Unexpected...
Every day, in dozens of different ways, you're sending a message out to the world... a message that determines whether or not people are going to like you, help you, work with you, respect you, hire you, promote you, and more. Now, discover the simple secrets to making that message exactly the one you want to be sending - so that you can use it to achieve exactly the outcomes you're looking for: at home, at work and in every other area of your life.

Here is a special message from our friend, Tony Jeary, "Coach to the World's Top CEOs":

On a scale of 1 to 10, how much of a role does communication play in your everyday happiness, peace of mind, and success? Most people I put that question to in my seminars and coaching sessions put the number somewhere between zero and 5.

So let me ask you what I ask them: Do you ever talk to your spouse or kids? Do you ever attend a meeting at work? Do you ever send an email? Do you ever need the help of a sales clerk or repair person? Do you ever eat out at a restaurant? Do you ever leave voice-mail messages? Do you have a website? Do you ever go shopping? Do you ever have to make a decision about what to wear? Do you ever have to deal with a customer service rep on the phone? Do you ever need somebody else to do something for you? Do you ever need someone to agree with you, or see things your way?

If you answered yes to any of these questions - and I'll bet you answered yes to just about all of them - then you, my friend, are a communicator. The fact is, you're involved in dozens of communications each day. Hundreds each week! Communication factors HUGELY into your everyday life. On that 1-to-10 scale I just asked you about? Easily a 15. When you get right down to it, your whole life is a series of communications. And as you're about to discover, every one of them is a critical factor in your success equation.

My name is Tony Jeary, and I've spent the past 20 years helping some of today's biggest CEOs and corporations to communicate their messages to the world in the most powerful, inspiring, and effective ways possible. I teach these big shots - I'm talking Ford, Wal-Mart, and Texaco "big," to name just a few, things like: How to bulletproof communications from the unexpected * The secret to looking prepared * The surprising thing people really want out of your communications * The amazing power of the "So What" factor * Capitalizing on it is the key to instantly gaining a person's undivided attention - from bored employees to unruly kids * And Much More! 

My new 8-CD plus worbook program, Communication Mastery, is going to equip you with a massive communication arsenal - tools, tactics, secrets, and strategies that you are going to be able to use to cascade your Perfect Message out in virtually every situation in your life: at work, at home, on the phone, on the Web, out and about, everywhere you come into contact with other people and need them to help you achieve your goals.

Below is a very special offer, plus a Bonus Book for the first 100 to order this special product:

Communication Mastery: How to Present Your Best Self Every Time by Tony Jeary "Mr. Presentation"
8 CDs and workbook
Retail: $149
Special Offer: $79*

Order today at http://tonyjeary.yoursuccessstore.com or call 877-929-0439.

 *Plus for the first 100 to order Tony Jeary's New Release, Communication Mastery, they will also receive The Twelve Immutable Laws of Humor by Billy Riggs - This book is a great selection to help improve public speaking skill and will help you get your point across in any situation. With 100 jokes, it is also fun to read.  

 

Also Add

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20 CDs for audio listening
250-page Comprehensive Workbook/Study Guide

Be part of the event that made history. Join the 1,000 attendees from all over the world as you listen to this world-class, once in a lifetime event! Special guests include Zig Ziglar, Charlie "Tremendous" Jones, Bob Burg, Tony Jeary, Jeffrey Gitomer and more.

Regular Retail - $498
Special Offer - $129!  

Order today at http://tonyjeary.yoursuccessstore.com or call 877-929-0439.

 

"Let's be grateful for those who give us happiness; they are the charming gardeners who make our soul bloom."  Marcel Proust

 

5. More Information

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"Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow." Melody Beattie

 

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