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Welcome to Your Achievement Ezine
Issue 266 - June 28, 2006

YourSuccessStore.com - Your very best source for Inspiration, Sales, Leadership and Personal Development Resources and home of Your Achievement Ezine featuring the very best personal development articles, quotes and success tools from Your Masters of Success.

The YourSuccessStore.com 2006 Catalog is now available! Click here to view:
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Your Achievement Ezine is committed to helping our readers grow both personally and professionally by consistently applying time proven principles and ideas in areas such as time management, leadership, communication, sales, investment, marketing and goal setting from many of today's recognized authorities on success. We thank you for reading and for forwarding this on to others who might benefit.


"There is an ancient script that says, 'He that wishes to be ignorant, let him be ignorant.' But I took off the last word and it now reads for me like this: He that wishes to be ignorant, let him be!"  Jim Rohn


Today's issue includes:

1. Your Achievement Article - Has the Golden Rule Lost Its Glitter? by Tony Alessandra
2. Your Achievement Quotes - Worry/Fear, You are Unique and Action
3. Your Achievement Tips - Human Relations by Zig Ziglar
4. Mr. Platinum Rule -- The Modern Day Version of Winning Friends and Influencing People!
5. More Information

 

1.  Your Achievement Article

Has the Golden Rule Lost Its Glitter? by Tony Alessandra

Absolutely not! The Golden Rule has as much "glitter" as ever. I believe and practice it 110%, especially when it comes to values, ethics, honesty and consideration. However, when it comes to interpersonal communication, it can very well backfire. The Golden Rule states: "Do unto others as you would have them do unto you." Basically translated, that says to treat others the way you would like to be treated, which of course isn't always the case.

An addition to the Golden Rule is The Platinum Rule: "Treat others the way they want to be treated." The focus of relationships shifts from "this is what I want, so I'll give everyone the same thing" to "let me first understand what they want and then I'll give it to them."

The goal of The Platinum Rule is personal chemistry and productive relationships. You don't have to change your personality. You simply have to understand what drives people and recognize your options for dealing with them. The Platinum Rule divides behavioral preferences into four personality styles: Director, Socializer, Relater, and Thinker. Everyone possesses the qualities of each style to various degrees and everyone has a dominant style. The key to using The Platinum Rule is understanding what a person's dominant personality style is and treating him/her appropriately.

Now to get you thinking about the concept, here is a very basic breakdown:

Directors are driven by two governing needs: to control and achieve. They are goal-oriented go-getters who are most comfortable when they are in charge of people and situations.

Socializers are friendly and enthusiastic and like to be where the action is. They thrive on admiration, acknowledgment, and compliments. They are idea-people who excel at getting others excited about their vision.

Thinkers are analytical, persistent, systematic people who enjoy problem solving. They are detail-oriented, which makes them more concerned with content than style. Thinkers are task-oriented people who enjoy perfecting processes and working toward tangible results.

Relaters are warm and nurturing individuals. They are the most people-oriented of the four styles. Relaters are excellent listeners, devoted friends, and loyal employees. They are good planners, persistent workers, and good with follow-through.

The Platinum Rule provides powerful life-skills that will serve you well in all your relationships: business, friends, family, spouse, and children.

Here's to more personal insight,
Tony Alessandra



Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Tony has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and consultant. Dr. Alessandra earned his MBA from the University of Connecticut---and his PhD in marketing from Georgia State University. He was inducted into the Speakers Hall of Fame in 1985.

To order Tony’s best-selling Complete Success Package and save scroll down to #4 below or go to http://alessandra.yoursuccessstore.com or call 877-929-0439.





"The greatest lesson in life is to know that even fools are right sometimes." Winston Churchill


 

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2. Your Achievement Quotes

WORRY/FEAR

"Anything I've ever done that ultimately was worthwhile initially scared me to death." -- Betty Bender

"Eliminate worry by identifying the worst possible outcome of every situation." -- Brian Tracy

"Do not give any time to your past, you can't change what happened 5 minutes ago." -- Jan Ruhe

"He who fears being conquered is sure of defeat." -- Napoleon Bonaparte
 

YOU ARE UNIQUE

"What you see is who you'll be!" -- Denis Waitley

"There is a time in every man's education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse, as his portion; that though the wide universe is full of good, no kernel of nourishing corn can come to him but through his toil bestowed on that plot of ground which is given to him to till." -- Ralph Waldo Emerson

"The greatest good you can do for another is not just share your riches, but reveal to them their own." -- Benjamin Disraeli

"You were born rich with 18 billion bountiful, beautiful, totally available and in all probability under-used brain cells awaiting your desire, decision and directional compass to take you onward, upward, goodward and Godward." -- Mark Victor Hansen
 

ACTION

"Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don’t quit." -- Conrad Hilton

"An ounce of practice is worth more than tons of preaching." -- Mohandas Ghandi

"Inspirations never go in for long engagements; they demand immediate marriage to action." -- Brendan Francis

"The path to success is to take massive, determined action." -- Anthony Robbins
 


"It's too bad that stupidity isn't painful."  Anton Szandor LaVey


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"When your dad is mad and asks you, 'Do I look stupid?', don't answer him."  Michael, 14


 

3. Your Achievement Tips -

Human Relations by Zig Ziglar

Abraham Lincoln, truly one of our greatest presidents, had a rather unique approach in trying a case when he was a practicing attorney. He went to great lengths to learn everything he could about what the attorney for the "other side" would say... Then, in his arguments, Lincoln would do a superb job of presenting the case from his opponent's side of the table... On occasion, the attorney for the other side would make the observation that Lincoln had presented the opposition's case better than he could have. Perhaps you wonder why he took such an approach. First, he wanted to be fair. Second, he wanted to win the case if he believed his client was right. Needless to say, Lincoln then presented his own side with more fervor, facts, and reasons why his side was the right side. By using this procedure, Lincoln completely robbed the opposition of anything to say and built his own case in a stronger manner... He also wove in more humor and homespun stories when he presented his case. Most people, including jurors, like and trust those who give them cause to smile and who bring homespun logic to the table. What Lincoln did was simple. He practiced great human relations and used his abundant common sense. He wanted right to prevail and when he presented his case, as a general rule, the right side did win. Think about it. Take Lincoln's approach and I'll see you at the top!


To receive more information about Zig Ziglar and/or to purchase his best-selling CDs and books, including How to Stay Motivated 3 Vol. Program, Secrets to Closing the Sale, Courtship After Marriage, Raising Positive Kids in a Negative World and Confessions of a Grieving Christian, go to http://zig.yoursuccessstore.com and save 20% or call 877-929-0439.

 


"Ignorance is not bliss, it is oblivion." Philip Wylie


 

4. Mr. Platinum Rule -- The Modern Day Version of Winning Friends and Influencing People!

"Mr. Platinum Rule", Tony Alessandra will Help You Build Customers, Relationships and the Bottom-Line!

"Now you can easily understand in a matter of hours what took me thirty years to research, refine, and now reveal to you."

Tony Alessandra's program, The Platinum Rule, has been called, "The Modern Day Version of Winning Friends and Influencing People!"

  • Do you want to learn to handle each of the 4 unique personality styles?
  • Earn higher commissions and greater sales?
  • Simplify your life?
  • Gain power and influence with people?
  • Communicate effectively no matter what the situation?
  • Develop Charisma?
  • Give your customers Astounding Service?
  • Become a powerful listener?
  • Set powerful, compelling goals?

If you answered yes to any or all of these questions, then this is the package you have to add to your library, today! Why today? Because this week Tony has generously offered his complete package of MP3 downloadables, eBooks, workbooks and e-reports at an amazing discount to our subscribers only! Buy individually or SAVE a bundle on the whole package (includes 31 products).

Visit http://alessandra.yoursuccessstore.com for the full details on all the products, but don't stop till you get to the very bottom to see our special package price -- you won't want to miss it!

Let Dr. Tony Alessandra help you and your business build customers, relationships, and the bottom-line!

Visit http://alessandra.yoursuccessstore.com or call 877-929-0439
 

 


"There is no slavery but ignorance."  Denis Waitley



 

5. More Information

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"If you think education is expensive, try ignorance." Derek Bok


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