Welcome to Your Achievement Ezine
Issue 240 - December 22, 2005
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"If you have an important point
to make, don't try to be subtle or clever. Use a pile
driver. Hit the point once. Then come back and hit it again.
Then hit it a third time a tremendous whack." Winston Churchill
Today's issue includes:
1. Your Achievement Article -
The Criticality of Credibility by Tony Jeary
2. Your Achievement Quotes - Health, Hope and Ideas
3. Your Achievement Tips - Keys to Finding Your Genius by Jim Rohn (Excerpted from the Jim Rohn One-Year Success Plan)
4. Bulletproof Communication for the Unexpected...
5. More Information
1. Your Achievement Article
The Criticality of Credibility by Tony Jeary
Dictionary.com defines Credibility as the quality of being
believable or trustworthy, or the quality, capability, or power to
elicit belief. In the presentation world, Credibility walks hand in
hand with Rapport, but is a distinct quality. People
will assign you their own rating relative to your power to elicit
belief based on a wide range of inputs that include, but are not
limited to, what you say at the front of the room on a given day.
Some of the unspoken "test questions" include:
1. Does he know what he's talking about? (Understanding of the
subject matter, accuracy of facts, understanding of the situation,
etc.)
2. Can I take what she says at face value? (Truthfulness, candor,
absence of hidden agendas, etc.)
3. Can I trust his recommendations? (Solid logic, consideration of
all critical factors, feasibility and practicality, etc.)
We headlined this article "The Criticality of Credibility" simply
because your presentation won't get anything done if you don't have
Credibility. People may listen politely and even give you a warm
(but disingenuous) "good job!" at the end of your pitch, but will
NOT do what you've asked if you aren't believable. You will have
wasted your time and theirs, and won't have a happy ending.
As with Rapport, work on building your Credibility starts with
homework to understand your audience. With a good idea of the
participants' backgrounds and issues about the topics you'll be
covering, you can identify what needs to go in your "credentials"
package for the event at hand.
Here are 8 specific suggestions on what information you may want to
convey to build your credibility and how to go about it:
1. Set up your "Authority". Early on, explain why you have
the right to talk to them on the topic by highlighting relevant
elements of your background:
a. If it's a technical topic and you were trained as an engineer,
say so.
b. If you've been working in the field for the last 2 years, say so.
c. If you've studied the subject in depth and interviewed experts,
say so.
d. If you don't have direct but do have parallel experience, say
something like: "when I was working in (this other field), I had
considerable experience in (the topic) that I believe applies
here...".
e. If you can arrange to use a Host Introduction to
present your "credentials package", you get a bonus in the trust
transference from the person handling the introduction.
2. Demonstrate Understanding. Prove that you know what you're
talking about by:
a. Quickly recapping the preparation you've done for the session.
b. Using the audience's language. Learn and use the terms your
audience knows to facilitate understanding and demonstrate that you
took time to prepare. Be careful with acronyms and jargon - the
terms can help move you along if all have a shared understanding of
the meanings, but can cause you a credibility loss if you're
perceived as "speaking in buzzwords".
c. Acknowledge that there may be people in the room that know more
than you do about some aspects of the matter at hand, but that your
study gives you a good grasp of what needs to be done.
3. Establish Facts Both Verbally and Visually: Identify the source
of the information you are using (e.g. "the sales report for the
month just ended shows..."; "the data from the field test conducted
in Pittsburgh last month indicates..."; "the recent research survey
of XXX customers in the Southwest concludes..." Your visual aids
should clearly identify the origin of data used in charts and
graphs.
4. Defuse Candor Issues: Clear statements of your objectives and
desired outcomes can help a lot to avoid questions about hidden
agendas. Even some humor (e.g. "of course, your view on this may
depend on whether you're buying or selling...") can position you as
being honest about your point of view, as can emphasis on finding
"win/win" solutions that are compatible with the needs of all
stakeholders.
5. Tell the truth. This one is pretty simple. Your audience will
never really trust you if they catch you in a lie. Avoid the
temptation to pretend to know the answer to a question and fake it.
It's better say "I don't know" and find the answer from the group or
commit to research the issue after the session.
6. Be yourself. Trying to be someone you're not is almost as bad as
telling a lie. It's also a lot more work. You can, however, take up
a temporary role to illustrate your understanding of the views of
others by using introductory phrases such as:
a. "If I was the parent of a teenage girl, I might be thinking...."
b. "An engineer I spoke to the other day said that we ought to
consider...."
c. If we were walking in the shoes of the customer, we might..."
7. Doing what you say you will do. If you say you're starting at
8:30 a.m., then start at 8:30 a.m. If you promise frequent breaks,
allow for frequent breaks. If you say you're going to take all
questions, do so. If you say you're going to get people out the door
by 3:30PM, make it happen.
8. Speak with conviction and enthusiasm. Say it like you mean it,
and your audience will believe in your words. If you sound
tentative, people will book you as "squishy" and question your
commitment on the matter. Eye contact is extremely important.
Establishing solid credibility improves your chances of success in
several ways:
a. It works to solve two key tensions (Audience vs. Presenter and
Audience vs. Material)
b. It allows the group to listen to what you have to say without
having to spend time wondering who you are or where you got your
information
c. It sets a "trust" level that will allow people to seriously
consider and then act on your recommendations.
d. It builds your reputation for future presentations and
everything!
Action Plan:
a. Do your homework before your next presentation - study the topic,
get the facts, vet your logic with experts, etc.
b. Know your audience - define a "credentials package" that will set
you up as an appropriate authority. If possible arrange for a strong
Host Introduction.
c. Rehearse with real people, and ask them to give you candid
feedback on things you do and say that impact your credibility.
Tony Jeary - Mr. Presentation - has conducted hundreds of training
events worldwide for a variety of clients including Daimler
Chrysler, New York Life and Texaco. Among his personal coaching
clients are Peter Lowe and the president of Ford Motor Company.
For more information on Tony's new product Communication Mastery:
How to Present Your Best Self Every Time see #4 below or go to
http://tonyjeary.jimrohn.com or call 800-929-0434.
"In the depths of winter I
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2. Your Achievement Quotes
Health
"Time and health are two precious assets that we don't
recognize and appreciate until they have been depleted." --
Denis Waitley
"Some people take better care of their pets than they do
themselves. Their animals can run like the wind and they can
barely make it up a flight of stairs." -- Jim Rohn
"It may be possible to incorporate laughter into daily
activities, just as is done with other heart-healthy
activities, such as taking the stairs instead of the
elevator. The recommendation for a healthy heart may one day
be exercise, eat right and laugh a few times a day." --
Michael Miller
"If taking vitamins doesn't keep you healthy enough, try
more laughter: The most wasted of all days is that on which
one has not laughed." -- Nicolas-Sebastien Chamfort
Hope
"Hope is the thing with feathers. That perches in the soul
and sings the tune without the words, and never stops at
all." -- Emily Dickenson
"Listen now to the gentle whispers of hope." -- Charles D.
Brodhead
"Every area of trouble gives out a ray of hope; and the one
unchangeable certainty is that nothing is certain or
unchangeable." -- John Fitzgerald Kennedy
"We all hope for a -- must I say the word -- recipe, we all
believe, however much we know we shouldn't, that maybe
somebody’s got the recipe and can show us how not to be
sick, suffer and die." -- Nan Shin
Ideas
"Pursue not so much the material as the ideal, for ideals
alone invest life with meaning and are of enduring worth."
-- Denis Waitley
"One of the secrets to success is ideas mixed with
inspiration." -- Jim Rohn
"Ideals are like stars; you will not succeed in touching
them with your hands. But like the seafaring man on the
desert of waters, you choose them as your guides, and
following them you will reach your destiny." -- Carl Schurz
"No army can withstand the strength of an idea whose time
has come." -- Victor Hugo
"Obstacles cannot crush me.
Every obstacle yields to stern resolve. He who is fixed to a
star does not change his mind." Leonardo da Vinci
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It's the subject of one of the best-selling self-help books of all
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"Being defeated is often a
temporary condition. Giving up is what makes it permanent."
Maryilyn vos Savant
3. Your Achievement Tips -
Keys to Finding Your Genius by Jim Rohn (Excerpted from the Jim Rohn One-Year Success Plan)
Change Your Beliefs. It is up to you to do the work of changing
your beliefs. And when you do you will be opening up new worlds -
literally! This month Chris is going to talk about winning the
thought battle, which will help you keep negative beliefs out and
positive beliefs and thoughts in. Feed your mind with information
that will change your belief. By taking part in this One-Year Plan,
you are doing just that. But also ask yourself if you are doing that
with belief. The truth is that you have an amazing mind with a
capacity for learning that is beyond your comprehension. You must
believe this. And when you do, you will be unlocking the potential
of your mind!
Get the Right Knowledge. Words--if they are not true--are
meaningless. I hear children say, "I read it in a book." But is it
true? Just because someone says it or writes it, doesn't mean it is
true. As learners, we want to get the right knowledge, not just
information or opinions. It is our job to seek out information and
knowledge and then test it and run it through our minds to see if it
is true, and if it can be rightfully applied to our lives in order
to make them better and help us succeed. We need to weigh and
measure what we learn in order to gain the right knowledge. And when
we do, we will be unlocking the potential of our mind!
Become Passionate about Learning. This will take some work, but the
only way to do it is to begin learning about things that have an
immediate impact in your life. When you learn about a new financial
concept that helps you earn money or get out of debt, that will get
you fired up. When you learn about a way to communicate that helps
you sell more product, that will energize you. When you learn about
how to interact with your family in a healthy way and your
relationships get better, that will inspire you! Become passionate
about learning. And when you do, you will be unlocking the potential
of your mind!
Discipline Yourself Through the Hard Work of Study. Learning will
take work. Until someone comes up with modules that can plug into
your mind and give you instant access to knowledge, you are on your
own, and that takes work. The process of learning is a long one.
Yes, we can speed it up, but it is still a process of reading,
listening, reviewing, repetition, applying the knowledge,
experiencing the outcomes, readjusting, etc. Simply put, that takes
time. Slowly but surely, when you discipline yourself, you gain
knowledge and learn. And when you do, you will be unlocking the
potential of your mind!
Learning is possible, no matter what your age. You are never too
young or too old. Your mind was created to learn and has a huge
capacity to do so. This week, make a commitment to unlock the
potential of your mind!
Until next week, let's do something remarkable!
Jim Rohn
This article is excerpted from the Jim Rohn One-Year Success Plan.
To sign-up this week to begin the Jim Rohn One-Year Success Plan in
January and receive additional bonuses - for details go to
http://jr1.jimrohn.com or call 800-929-0434.
"When someone tells me there is only one way to do things, it always lights a fire under my butt. My instant reaction is, "I'm going to prove you wrong!" Picabo Street
4. Bulletproof Communication for the Unexpected...
Every day, in dozens of different ways, you're sending a message
out to the world... a message that determines whether or not people
are going to like you, help you, work with you, respect you, hire
you, promote you, and more. Now, discover the simple secrets to
making that message exactly the one you want to be sending - so that
you can use it to achieve exactly the outcomes you're looking for:
at home, at work and in every other area of your life.
Here is a special message from our friend, Tony Jeary, "Coach to
the World's Top CEOs".
On a scale of 1 to 10, how much of a role does communication play in
your everyday happiness, peace of mind, and success? Most people I
put that question to in my seminars and coaching sessions put the
number somewhere between zero and 5.
So let me ask you what I ask them: Do you ever talk to your spouse
or kids? Do you ever attend a meeting at work? Do you ever send an
email? Do you ever need the help of a sales clerk or repair person?
Do you ever eat out at a restaurant? Do you ever leave voice-mail
messages? Do you have a website? Do you ever go shopping? Do you
ever have to make a decision about what to wear? Do you ever have to
deal with a customer service rep on the phone? Do you ever need
somebody else to do something for you? Do you ever need someone to
agree with you, or see things your way?
If you answered yes to any of these questions - and I'll bet you
answered yes to just about all of them - then you, my friend, are a
communicator. The fact is, you're involved in dozens of
communications each day. Hundreds each week! Communication factors
HUGELY into your everyday life. On that 1-to-10 scale I just asked
you about? Easily a 15. When you get right down to it, your whole
life is a series of communications. And as you're about to discover,
every one of them is a critical factor in your success equation.
If you've never thought about it that way, then I can guarantee that
a communication breakdown is happening. Somewhere along the line -
probably in many places - people aren't getting the message you want
to be sending. And I'll tell you something else. Something of vital,
vital importance: All the people you communicate with are getting a
message of some kind - whether it's the one you'd like them to get
or not.
My name is Tony Jeary, and I've spent the past 20 years helping some
of today's biggest CEOs and corporations to communicate their
messages to the world in the most powerful, inspiring, and effective
ways possible. I teach these big shots - I'm talking Ford, Wal-Mart,
and Texaco "big," to name just a few, things like:
-- How to bulletproof communications from the unexpected.
-- The secret to looking prepared.
-- The surprising thing people really want out of your
communications.
-- The amazing power of the "So What" factor. Capitalizing on it is
the key to instantly gaining a person's undivided attention - from
bored employees to unruly kids.
My clients pay me tens and hundreds of thousands, sometimes millions
of dollars, for this kind of information - and they're happy to do
it! Why?
Because the bottom-line results my strategies and technique deliver
- quadrupled profits, supercharged productivity, overnight brand
recognition, and more - make my bill look like a drop in the bucket.
But what about you? You're not personally a giant corporate entity.
You don't have the same needs they do, right? Well, answer me this:
Would your life be different and better if: your colleagues,
clients, customers, and employees always responded to you with
respect, admiration, and an eager willingness to help you achieve
your goals? If you were always confident that no matter what you had
to talk to them about - even tough, touchy stuff- conversations with
your spouse and kids would go smoothly and result in exactly the
outcomes you wanted? If you could cut the number of meetings and
conferences you had to go to in half (maybe more!) but accomplish
twice as much in those meetings (again, maybe more) as you do now -
no wasted time at all? If you always did and said exactly the right
things to persuade clients and customers to work with you - and you
did it automatically, without even having to think about it? If you
floated though life hassle free, with all the people you deal with
on a daily basis wanting to help you out and make things as easy and
pleasant for you as possible: sales clerks, waiters, customer
service reps, bank tellers, repair people, other drivers - everyone?
If so, then please read on. What I'm about to share is going to
impact your life in a way you can't even begin to imagine. I know
you're familiar with the principle that every action causes a
reaction.
Well, in the same way, every communication, even the smallest,
seemingly insignificant ones, results in a perception. You
communicate - through an email, through a conversation, through the
way you're standing, through what you're wearing, through any of a
hundred different ways - and the person on the receiving end of that
communication decides something about you as a direct result. If you
aren't in control of the message you're sending, that can be a very
scary proposition.
It's like jumping on the back of a horse without taking the reins:
You're definitely going to go somewhere, but you might not like
where you end up, and getting there could be very uncomfortable. On
the other hand, if you can control the message you're sending out to
the world - if you know exactly what impression every one of your
communications is making on people - then you can make just about
every situation work to your advantage and turn out the way YOU want
it to.
That's going to translate into:
-- More opportunities to advance your career and increase your
income
-- More time to spend doing the things you love with the people you
love
-- Less tension, anxiety, and stress across the board
-- Fewer (if any!) negative confrontations
-- Fewer misunderstandings, miscommunications, and missed
opportunities for positive, mutually beneficial relationships
-- Greater enjoyment in just about every situation you can think of
You may not have a global business empire. And you may not have ten
thousand spare dollars to spend. But I hope you're beginning to
realize that being a powerful, masterful communicator is going to
help you just as much as it helps any corporate big boy. And as
you'll find out in just a minute, you DON'T need their big bucks to
become a masterful communicator (more about that in a moment). But
first, let me ask you: What kind of messages are your communications
sending right now?
That's the first question I ask my corporate clients when they come
to my Success Acceleration Studio here in Dallas. And it's the first
one I'll ask you in my new program Communication Mastery: How to
Present Your Best Self Every Time. To get to the answer, you and I
are going to go through a Communication Universe Assessment. By the
end of it, you'll have a very clear picture of when, where, and how
you communicate during the course of, say, an average week. Even
more important, you'll start to get a picture of how those
communications are received, and where the gaps exist between how
the people in your universe actually see you, versus how you want
them to see you.
From there, you'll be ready to begin crafting what I call your
Perfect Message - the "you" that you want the world to see and
respond to. That's where the real fun starts. I've taken the very
best, most effective communication techniques from my 30 books, top
rated seminars, and personal coaching sessions with some of the
world's most successful CEOs, and combined them into a simple,
straightforward, totally practical and instantly applicable system I
lay out for you in step-by-step detail in Communication Mastery.
Communication Mastery is going to equip you with a massive
communication arsenal - tools, tactics, secrets, and strategies that
you are going to be able to use to cascade your Perfect Message out
in virtually every situation in your life: at work, at home, on the
phone, on the Web, out and about, everywhere you come into contact
with other people and need them to help you achieve your goals. In
these 8 sessions I'm going to personally coach you, just as I've
coached top-level CEOs from the best organizations in the world.
You're going to discover:
-- The elements that make up your unique "communication universe."
-- How to perfect your personal brand.
-- How to use voice mail as the time-saving, life-changing tool that
it is.
-- The one little thing you must take with you to every meeting.
-- How to be incredibly, irresistibly persuasive.
-- What to do at the beginning, middle, and end of every phone
conversation and what to do the minute you hang up.
-- Want to immediately and exponentially accelerate your success?
This one strategy is the way to do it.
-- A tactic to deal with Q&A sessions that you've never seen before.
-- How to avoid bombing in any communication situation.
-- How to cut meeting times in half, even eliminate the need for
them altogether.
-- How to make people really listen to what you're saying and really
care about it.
-- How to establish instant credibility and authority.
-- The first thing Communication Masters do when they wake up in the
morning. This will make a huge difference in what happens to you
during the rest of your day.
-- How to convince 93 percent of your customers, co-workers, family,
and friends.
-- 10 things you can do to take your emails to a whole new level.
-- How to get anyone to "buy in" to your message.
-- And a whole lot more!
And remember - everything you're going to hear, discover, and learn
in Communication Mastery has been utilized with phenomenal results
by some of the wealthiest, most successful individuals and
corporations in the world. They've paid me thousands for this very
same information! I'm giving it to you for just a tiny fraction of
that.
To make all of this information have an even deeper and more lasting
impact, I've also included a jam-packed workbook along with the
audio program. The Communication Mastery workbook contains lots of
quizzes, checklists, questions, and exercises. The workbook is the
place where it's all going to come together for you. You'll have
your whole Communication Universe right there in front of your eyes.
You'll be able to see where you started out, where you want to go,
and exactly how to get there. Within minutes of listening to this
audio program, you are going to be on your way to identifying and
honing your own unique Perfect Message. And once you do that,
everything else in your life will just fall into place.
Communicating masterfully will become unconscious and automatic for
you. It will simply be who you are - all the time, in every
situation.
Sincerely,
Tony Jeary - Author, speaker, and creator of Communication Mastery
P.S. My goal with each and every person and corporation I work with
is to move them into the third level of communication - the mastery
level - not in a matter of weeks or days, but within hours. And
that's the exact promise I make to you in Communication Mastery.
Within minutes of listening to this audio program, you are going to
be on your way to identifying, crafting, and honing your own Perfect
Message - the "you" you want the world to see and respond to. And I
promise, you will be AMAZED by the changes you experience as a
result.
P.P.S. Once you receive the program and get a look at the sessions,
you might be tempted to jump ahead and start somewhere in the
middle. Go for it! I've structured Communication Mastery so that no
matter how you proceed through it, you'll be able to crystallize and
leverage your Perfect Message as rapidly as possible.
Below is a very special offer, plus 2 Bonuses for the first 100
to order this special product:
Communication Mastery: How to Present Your Best Self Every Time by
Tony Jeary "Mr. Presentation"
8 CDs and workbook
Retail: $149
Special Offer: $79*
Order today at
http://tonyjeary.jimrohn.com or call 800-929-0434.
*Plus for the first 100 to order Tony Jeary's New Release,
Communication Mastery, they will also receive Tony's book,
Success Acceleration - Proven Strategies to Put You on the Fast
Track to New Levels of Achievement, FREE.
Most people have an innate desire to be successful in every area of
their lives -- personal, family, and business. Because success is so
subjective and can be evaluated by so many different standards, it
is difficult to define. Whatever your yardstick, it appears that
success is in short supply for the majority of Americans. Success
Acceleration outlines the process for accelerating success both
personally and in your career. When people truly understand why they
do the things they do (establish the foundation), become aware of
the things they need to do (build the strategy), and change their
actions accordingly (apply the tactics), they can accelerate
personal achievement. You will learn to: Achieve a well managed
life, Develop and maintain a winning attitude, Maximize personal
effectiveness, Benchmark winners to accelerate your results, Plan,
set goals and maximize success with maximum speed. Plus receive
Tony's pocket booklet: Networking - Present Well and Bring People
and Opportunities into Your Life.
About Tony Jeary
Tony Jeary, considered by many to be the world's foremost
presentation strategist, has traveled globally for almost two
decades teaching others how to present with excellence. Driven from
an early age, at 23, Tony became a self-made millionaire by helping
others. He demonstrates his value by being extremely disciplined and
organized and, as a result, a man of action. Tony has published more
than three dozen books and resources on the subjects of
presentations and success acceleration. In his Success Acceleration
Studio, he personally coaches the Fortune 100's finest CEOs and
presidents of companies like Wal-Mart, Ford, New York Life and
Samsung, and has influenced hundreds of thousands in 36 countries.
Tony consistently provides best practices, benchmarking ideas, and
business resources to his clients from over 15,000 personal
connections. There are many words that could be used to describe
Tony Jeary: coach, communication authority, speaker, celebrity, or
even a "high-performance resource"; but his incredible track record
of consistently exceeding expectations as a conference speaker,
teacher, and author has earned him the title of Mr. Presentation!
"Being defeated is often a temporary
condition. Giving up is what makes it permanent." Maryilyn vos Savant
5. More Information
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Make it a Great Week!
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